Helping Arsenal achieve their commercial objectives

Innovation Lab Prize Winners

Over the last 7 weeks the Elevate Sports team participated in Arsenal FC’s Innovation Lab powered by the Yolo Group.

8 teams were selected from 500 applicants with to determine how they can bring innovative ideas that create new opportunities for Arsenal fans around the world.

Our goal throughout the program was to show how our partner Sodyo’s technology can help empower brands and rights holders to deliver personalised content and experiences to their fans around the world that are both measurable and trackable, while also driving new revenue streams.

The programme proved to be a unique and priceless opportunity to have direct access to Arsenal’s team of decision makers. Furthermore, the collaborative spirit these interactions fostered enabled us to really tailor our offering to best fit the club’s business need.

Yolo Group, an official partner of Arsenal through their brand,  was the managing partner for the programme. The Group is a leader in the cross-section of gaming, fintech, and blockchain. They also provided invaluable executive support and guidance as well as providing access to a variety of mentors from different specialism.  

We are delighted to say that our solution came runner up and we will be working with Arsenal FC to see how we can implement this to their fans, helping them achieve their objectives across their commercial and operational functions – starting with the implementation of frictionless e-commerce for the club’s retail operation. Together, we will show the world exactly what commercial innovation looks like in the sports sector.