When one screen isn’t enough

5% increase in multi-screen viewing activities

How fans consume and interact with their chosen media has accelerated at an unprecedented rate over the last two years. Even with the return of full stadiums, it is simply not good enough to return to what has worked in the past – how fans across the world consume content has evolved, shifting from large physical audiences to larger and more engaged digital audiences and as a result media, rights holders and brands are in a race to innovate.

Nielsen’s latest report highlights the effects that this has had on the industry. The proliferation of OTT media has amplified content globally with 40.7% of fans now opting to stream live sports through digital platforms rather than traditional avenues. Furthermore, 39.39% of fans will watch non-live content that’s related to a sports event, showing the importance of content, especially among Gen Z. Interestingly, demand for content related to the event is almost as high as the demand for the event itself.

In addition, one screen just isn’t enough in 2022. Multi-screen viewing activities are on the rise as more fans scan social media, play games, text and order food while consuming a sports match. 47% of those who watch sport on TV or OTT and simultaneously consume other live content, with Gen Z again leading the charge.

The below table breaks down what people are doing on their phone while watching sport:

Nielsen Fan Insights

At Elevate Sports we are constantly pushing rights holders and brands to innovate and think creatively how they can provide the content their fans are looking for and also build new revenue streams around that. We have just finished participating in the Arsenal Innovation Lab powered by Yolo Group, an excellent forward thinking programme designed to help find pioneering tech to help improve the fan experience. Using our partner Sodyo’s scanning technology we created a solution that we believe will help Arsenal and other rights holders provide personalized content to their fans (often talked about but very difficult to achieve at scale) and help drive commercial revenues.

By integrating the Sodyo SDK into the brands/rights holders/federations app they will now be able to capture the 35% of people and ever more the increasingly more important 46% of Gen Z, who use apps while consuming a live sports event, ensuring they stay within the commercial and partner ecosystem.

Fans will simply scan a small customizable marker (think a patented QR code on steroids!) and are then instantly connected to any actionable content the rights holder desires to promote or deliver. The markers can be scanned at distance across a variety of media platforms – indoor, outdoor, print, digital, broadcast and more.

These custom markers offer a multitude of advantages over existing scanning technologies and unlike QR codes every scan is recorded and tracked by the rights holder, allowing you to make data driven decisions and provide measurable results to partners.

Please feel free to contact us and give us your problems…so we can deliver the right solutions!

Helping Arsenal achieve their commercial objectives

Innovation Lab Prize Winners

Over the last 7 weeks the Elevate Sports team participated in Arsenal FC’s Innovation Lab powered by the Yolo Group.

8 teams were selected from 500 applicants with to determine how they can bring innovative ideas that create new opportunities for Arsenal fans around the world.

Our goal throughout the program was to show how our partner Sodyo’s technology can help empower brands and rights holders to deliver personalised content and experiences to their fans around the world that are both measurable and trackable, while also driving new revenue streams.

The programme proved to be a unique and priceless opportunity to have direct access to Arsenal’s team of decision makers. Furthermore, the collaborative spirit these interactions fostered enabled us to really tailor our offering to best fit the club’s business need.

Yolo Group, an official partner of Arsenal through their brand,  was the managing partner for the programme. The Group is a leader in the cross-section of gaming, fintech, and blockchain. They also provided invaluable executive support and guidance as well as providing access to a variety of mentors from different specialism.  

We are delighted to say that our solution came runner up and we will be working with Arsenal FC to see how we can implement this to their fans, helping them achieve their objectives across their commercial and operational functions – starting with the implementation of frictionless e-commerce for the club’s retail operation. Together, we will show the world exactly what commercial innovation looks like in the sports sector.

Welcome to the Future of Interaction

Elevate Sports Limited strikes new partnership with Sodyo, the patented next generation interactive scanning technology.

Elevate Sports Limited are excited to announce a new partnership with Sodyo, representing them and their next generation of interactive scanning technology for broadcast, OOH, digital, print and more.

Elevate Sports CEO, Phil Cotton, said “Covid-19 has accelerated the need for rightsholders, brands and media to find new ways of engaging with their audience and monetising their assets. This unique technology facilitates this, providing a better, more personalised and responsive service while driving new revenue streams. We are excited to be working with Sodyo to bring this game changing technology to the market.”

Sodyo’s patented technology connects the online and offline worlds in any environment – outdoor, indoor, print and digital. It provides a customisable, direct response mechanism allowing for frictionless e-commerce, audience participation, fan engagement and much more.

Through Sodyo’s robust SDK, a brand can leverage their existing digital investment and bring a whole new experience to the user.

With Sodyo, if you can see it you can scan it!

Download the QuikSnap app from the Appstore or Google Play and test it on our content!

Please contact the Elevate Sports team to learn more about Sodyo’s technology and how we can help you ‘elevate’ your customer interactions and drive new revenue streams.

Mental Health Awareness In Sport

It was great to hear Andy Murray being so open and honest about the process he went through on his road to recovery on BBC Radio 5 Live. Interesting to hear the follow up calls from listeners who were going through the exact same struggles both mentally and physically. It is great that Mental Health awareness is being talked about more and more, especially amongst professional athletes who share their stories and make it a more open topic.

#mentalhealthawareness #athletes #sport

The Magic Of The FA Cup

The FA Cup, once the pinnacle for players and fans alike, has perhaps seen its star fade in this modern era of big money football. 

However, this weekends 3rd round is being played out with some great matches across the country pitting many of the lower league teams against Premiership titans with plenty of top flight teams knocked out.

In this respect the romance is very much alive with strong attendances and hordes of fans crossing the country to watch their beloved team. 

There were lots of talking points and VAR was once again but from a sport business perspective there was one aspect that I loved – the Chelsea Retro shirt.

Chelsea FC decided to celebrate their 1970 FA Cup victory by wearing a new ‘retro’ shirt celebrating the side that beat Leeds United 2-1 in the 1970 FA Cup final replay in Manchester. 

The updated shirt, created by shirt sponsor Nike and showcased on the Chelsea FC website, mirrored the then unique shirt that was created especially for that game. The old logo was re-introduced and modern materials were used to ensure that it adhered to the increased vigour of the modern game and also the technological standards of todays elite sportswear. 

But one of the most interesting aspects was the support from club partners; Nike, Yokohama Tyres and Hyundai. They all agreed to have their logos placed on the shirts in a ‘tone on tone’ colour, essentially making them invisible to TV viewers and spectators alike.

It shows the strength of the relationship the club must have with its partners to allow this unique situation where their branding, essentially one of the core pillars of their sponsorship investment, will not have been visible. Ultimately the sponsor’s trust in the club, and their willingness to do something outside the norm, paid off as the unique and stylish design delivered stand-out not just on the pitch, but talkability across social and traditional media. I have no doubt the shirt will be a huge success through the club store. 

There are many clubs who do incorporate more general elements of past designs into their kits throughout the season and it will be interesting to see if this trend continues in football, with the shirts being produced for specific matches and competitions. The NBA, NFL, MLB and others have all successfully had their teams play in retro uniforms which adds another dimension to the games and allows them to celebrate and showcase their heritage. 

For anyone that loves some retro themed kit check out The North Curve which I recently found out about for some great nostalgic products.